The Solution
A six-page fold-out quarterly magazine, complete with cover story, charts, sidebars, short takes, and an action column. (Enlarge)

The Process
With each issue focused on a specific type of relationship (customer, employee, partner, supplier), Leverage Media’s journalists used the various packaging options available in this format (feature story, short items, advice column) to showcase the firm’s thinking as well as its work for clients, interviewing partners, clients, and outside experts. Coverage was determined not only through consideration of the message points Seurat needed to communicate, but also through an analysis of what type of information readers would find important. The logo and design was developed to accommodate the editorial, provide “points of entry,” and attract readers, who would often be receiving this publication because their names appeared on lists developed by Leverage Media at Seurat’s request.